Belgian Police Talks About Facebook Reactions

Hey folks!

Facebook launched six new ways of reacting to a post in February which was partly a way of answering to the calls for a ‘ Dislike button’. The Belgian police now say that the site is collecting information about people to help them in advertising and so it could be a problem to user privacy.

“The icons help not only express your feelings, they also help Facebook assess the effectiveness of the ads on your profile,” a post on Belgian’s official police website reads.

“By limiting the number of icons to six, Facebook is counting on you to express your thoughts more easily so that the algorithms that run in the background are more effective…By mouse clicks you can let them know what makes you happy.”

“So that will help Facebook find the perfect location, on your profile, allowing it to display content that will arouse your curiosity but also to choose the time you present it. If it appears that you are in a good mood,  it can deduce that you are more receptive and able to sell spaces explaining advertisers that they will have more chance to see you react.”

After the reactions feature was released, Facebook mentioned that angry reactions would be treated as any other reaction. Since Facebook treats engaging with a post as an indication that users want to see more things like it, even if you react angry you could still see more of such posts.


Source: Akati

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